Campaign ideas

Should I choose all influencers or only top influencers to share my campaign on YouAreMIA? connects you with the right social media users (‘influencers’) based on their interests, age, gender and locations for your business. This ensures you target the best matched users to share your campaigns.

You then need to decide if you want all social media users (‘influencers’) matching your criteria to be invited to share your campaign or just the top social media users (‘top influencers’).

How do you decide if you only want top influencers invited?

As a rule of thumb for every day campaigns where you want good exposure and a wide reach, most businesses selects ‘All Influencers’ to be invited.

It will also cost you less to run your campaign as regular social media users (‘influencers’) get paid less to share your campaign post.

Choosing ‘All Influencers’ therefore is a great, very cost effective way of getting your message out into your targeted community.

And, don’t forget, also with the added influence that comes from a friend sharing your message for their friends and families to read. This is the critical ingredient in why will be so successful for you.

That said, having the option to invite only the proven, top rated social media users (‘top influencers’) clearly comes with benefits. It means you are more likely to generate more clicks from your campaign.

These top influencers have on previous campaigns generated more clicks from the posts they have shared onto linking websites, Facebook or YouTube posts.

They have proven themselves as the best influencers in their local communities aligned to your business type and interests. They are a great, proven match for your campaign.

It will cost you a little more to run campaigns with only ‘top influencers’ but the benefits can outweigh the additional costs.

Still not sure what influencer type to select?

If you are still not sure whether to select ‘All Influencers’ or ‘Top Influencers’, we suggest you run your first campaign with all influencers in order to get a better feel for performance levels.

What are you waiting for? You can get started now – just CLICK HERE.

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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