Social Media Marketing

How your business can have multiple online word of mouth recommendations everyday

For most, knowing where to advertise is a finger in the air guess and the result is a disappointing campaign for your business.

Take the guess work out of this and deal with the facts:

92% of customers trust word of mouth – far more than advertising! This was an independent study by Nielsen research.

Further more, 70 percent say trusting a brand is more important today than in the past – a shared belief among age groups, gender and income. This according to a report by Edelman in their Brand Trust study in 2020.

It goes on to say that 75% of consumers will buy from a brand they trust even if it isn’t the cheapest.

What this means for your business?

It means you should look to redirect advertising funds into word of mouth campaigns and thus build consumer trust and therefore action.

Word of mouth is where one person tells another person about your business and not surprisingly its hugely powerful. It is an endorsement and not an advert.

People trust and respond to what their friends say and post

How can your business unlock word of mouth?

The next trick is getting enough people online talking about you. One of two people a week is not going to build your business in a hurry – you need scale. If you can get multiple word of mouth recommendations everyday – your business will grow quickly. allows you to set up online campaigns – with links to your website – in minutes. It connects you with relevant social media users in your area (even by age, gender and interests) to collaborate with. MIA then offers your targeted group your campaign to share on their social media.

You can set you budget from as low a budget as you want and it is simple to do.

Once the user shares your post it can then be read by their friends reading their social feeds. And because it was shared by a friend, they are interested and influenced into reading your message. That is the engagement and trust which gets you results.

This will also ensure excellent, low priced cost per click rates to your website.

PLUS, the fact the click to your site was due to a friend to friend (word of mouth) endorsement, the power of that click is much higher and more likely to result in a consumer action.

Try a campaign and see for yourself just how powerful online word of mouth endorsements are for your business:

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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