Social Media Marketing

Why Social Shares can drive so Much Growth for Businesses

Better than Sponsored Posts for Multiple Reasons

Businesses are constantly searching for effective ways to expand their online presence, get more stand out and reach a broader audience. One of the most powerful tools in achieving this is via social shares from users on social media platforms. Social shares ensures businesses content is becomes ‘part of the conversation’  through likes, retweets, shares, or other engagement, and as such becomes authentic engaged content (as opposed to a paid advert).

Businesses have two main methods to get people to share their content across their social media – and one is so much more simpler and easier to achieve.

The hard way is to make sure you are producing content social users want to share – no easy feat at all. The easy way is to pay a small fee to relevant social users to share your content, a little nudge if you like. This can be done using the online tool – You can even set up the content you want sharing and identify the right type of social users who you want to share your content (by region, age, gender and interests).

If you want to get stand out from your competition get people to share your content, it really is that simple.

Here’s why getting your content shared is so important:

  1. Increased Visibility Social media platforms are where you get seen most as it is where most people spend their time. When your content is shared, it can potentially reach a huge audience that you might not have reached through other means. The more your content is shared, the more visibility your business gains.
  2. Trust and Credibility Social shares act as virtual recommendations. When people share your content, they are endorsing your brand or message. This social proof helps establish trust and credibility among your audience, making them more likely to engage with your business.
  3. Enhanced Website Traffic The more your content is shared on social media, the more likely it is to drive traffic to your website. This increased flow of visitors provides opportunities for lead generation, which is essential for business growth.
  4. SEO Benefits Search engines take into account social signals, including the number of shares, when ranking content. Higher visibility on search engine results pages can significantly impact your business’s reach, leading to more organic traffic and conversions.
  5. Market Research Social shares can also be a source of valuable market insights. Monitoring what content gets shared the most can help you understand your audience’s preferences, enabling you to tailor your content and products to better meet their needs.
  6. Cost-Effective Marketing Social media sharing is a cost-effective way to reach a vast audience. When your content resonates with users, they become your brand advocates, essentially promoting your business for free.
  7. Building Community Active sharing of your content can foster a sense of community around your brand. Engagement from a loyal audience often leads to repeat business and word-of-mouth recommendations, both of which are essential for sustainable growth.
  8. Competition Advantage Businesses that encourage and cultivate social sharing often have an advantage over competitors who don’t utilize this strategy. Engaging content that gets shared can differentiate your business and keep it at the forefront of customers’ minds.

Social shares are a driving force in business growth for online marketing as it has the credibility of people sharing content as opposed to just a paid advert – so it stands to reason the effectiveness and impact will be that much better.

Don’t forget, help is is hand, via

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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