Influencer marketing

How to find influencers in Thailand for my business

Promoting your business has come a long way since the days of print advertising, the shift online is all but complete. Online gives measurable, targeted reach that makes it far easier for a business to connect cost-effectively. But online advertising has moved on to, we are now in the era of the influencer.

Thailand are huge users on social media

From a population of 69.88 million, there were 55.00 million social media users in Thailand in January 2021.The number of social media users in Thailand increased by 3.0 million (+5.8%) between 2020 and 2021. (source: Hootsuite, 2021).

Social media is the platform of the influencer and they are already in front of the mass Thailand market, further more Thais are huge followers of influencers.

Types of influence for your business

Business and brands recognise the power of influencer marketing and how it can shape opinions and buying decisions. Unlike online faceless online advertising, like banner advertising or sponsored posts, the key influence comes from the endorsement by a trusted individual.

The various means of influence – all of which can be done online

How to find influencers in Thailand?

Finding the right influencers for your business in Thailand is no easy task, it’s not just about finding an influencer but one aligned to your business – like food and drink, beauty to finance.

There are also different levels of followers, from those with a small set of followers – which are often much more intimate and trusting – to the larger influencer with millions of followers, but a more detached relationship from their followers. This adds another consideration for your business, what level of influencer should you use to get the best cost-benefit from?

However, for now, let’s explain how you can find influencers for your business in Thailand:

(1) Hashag search on Instagram or Facebook – This will reveal anyone who has posted using that hashtag, you can then look at each individual to see their following or engagement and then reach out to them.

(2) Use Google Search – The tried and tested way to find something on the internet. But be smart about these searches. Searching ‘influencer Thailand’ is more likely to get a blog like this one come up in the search. Better to be specific ‘ influencer blogger thailand beauty’ to really narrow down what you are looking for.

(3) Use an agent platform – There are many agency websites that pool together influencers and it is the easiest but more expensive way to find the influencers you are looking for.

Consider a new way to gain influence for your business

As with all things, advertising evolves and improves. Just as banner advertising is shifting towards traditional influencer marketing, there are already movements to a new type of influencer marketing – which is far more powerful due to using the influence of friends rather than followers.

It’s quite simple really. We – as consumers – are more likely to listen to the endorsements from our friends rather than an influencer. For sure influencers are interesting and useful in helping our buying decisions but they would never beat the recommendation from our best friends.

The issue before was how could a business scale up a friend to friend endorsement, as for a business to grow quickly it needs multiple friend-to-friends recommendations every day. But now this is possible with

Every day social media users in Thailand have registered by age, gender, region and interests and are waiting to be matched to businesses in order to share their campaigns on their social media.

It means as a business in Thailand you can pool together a targeted pool of social media users to share your campaigns and links to your website.

In fact the process could not be simpler and the whole process from start to finish can be completed in less than three minutes.

Now your business messages are being shared by a set of individuals and being read hundreds of times each day by their friends and family as they read their social posts on the likes of Facebook, Twitter to even Linkedin.

It works very well and gets results. You can even review the progress of each campaign on your own business dashboard which include metrics such as cost per click (CPC).

We are in the era of the influencer and there is no better influencer than a friend has over their friends. Try a campaign and see for yourself:

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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