Social Media Marketing

Why is it important to win customers trust and how can you do this?

It all starts with winning the customers trust with a little help from other people!

So many businesses wonder why their advertising doesn’t work as well as they had hoped – and why many times it just doesn’t work at all. Well, the customer must first trust your business before they are willing to spend money with you – and this becomes even more important if you are selling online.

Every customers asks the question “Who can I trust?”

It is no longer about who has the best product or service that is needed to win the long game with a business, you must have a plan to build trust among your targeted consumer. Customers don’t buy from the business, they buy from the person.

people buy from people they trust

Listen to the customer, deliver on what you promise, don’t lie or bend the truth and be open are all good starters. But if you want to accelerate trust in the market, get people to share your content and posts to drive local level endorsement and recommendations. When a customer shares an experience of your business with their friends, the friends listen.

If a customer shares positive messages about your business with their friends, this builds trust and 92% of people trust, listen and respond accordingly to what our friends and family say and post (source: Nielsen research)

There is a website that can help – – it allows you as a business to identify relevant social media users to your business and invite them to share your posts. Once they share your post on their social feeds it is read by their friends and family – and that provides the endorsement and trust you need to sell more effectively.

Zig Ziglar, American motivational speaker, once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.”

Customer Trust gives you a competitive edge in the market

With so much advertising now done in a crowded online space, it becomes hard for the customer to work out the good guys from the bad – after all many sponsored posts or banners look similar and impossible to gauge who is the most reliable or trustworthy. Which is why just doing this alone makes it more of a long shot that you will win business.

More than half of customers (55%) now trust companies less than they used to, according to research by HubSpot.

Be open and transparent in your online communications – try a video where you talk directly to the camera in order to connect with would be customers (it also builds more searchable content). Even better, ask your customer to do a video testimonial for you – and upload to your social accounts and YouTube chanel.

Use People to Promote Your People – Customers, Employees to Local Community

But working with the right social influencers and end customers to also share your message and advocate your business is a sure fire way of winning customer trust more quickly. Customers look to others for validation and this method works for businesses very well.

Don’t just think that a one time endorsement by a customer, influencer or employee is job done either. Customers need repeated exposure to such recommendations to build solid trust. Be active on social pages, ensure you have a Google business page – and reply to customers when they leave a review, both good and bad; but always keep it positive!

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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