It turns out the real influencers in this world are you and I!

For many years now we have been told about social media users with millions of followers being the big influencers in the world, in fact brands are on track to spend up to $15 billion on influencer marketing by 2022. But who would have thought that it turns out the real influencers in this world are you and I! Confused? Don’t be as it makes perfect sense when you dig a little deeper…

Take the Kim Kardashians of this world who have millions of followers and global fame. When it comes to influencing it has been on the wane for sometime. We all know they are monetizing their reach, so when they say buy the latest make up, health food and the likes; we cannot help be somewhat skeptical.  On top of that, we don’t trust their word over that of say our friend or family member.

No getting away from the fact that we trust the word of our friend and family

Furthermore their reach is just far too big to help local, regional marketers with their brands and businesses. It just would not make commercial sense alone to pay these influencers to promote something so regional and niche. 

Doesn’t it make perfect logic that those with the biggest influence are you and I within our own circle of friends? When we communicate something we do it to our ‘friends’ and not ‘followers’. A friend telling their friend, and friends listen and respond to each other. This ‘word-of-mouth’ method of influence is nothing new and according to Nielsen research 92% or advertisers and marketers say this is the most effective way to drive an action or purchase.

What’s more if you live in Thailand, you can also now make money from our own social media thanks to

Word of Mouth Marketing now delivered digitally!

The issue until now had been how could business – of any size – scale this ‘word of mouth’ to form a super effective advertising campaign.

 Now that solution exists in (‘MIA’ – Micro-influencer anyone). It is an easy to use website that pulls together social media users, from initially Thailand, and allows business and brands to target, connect with every day social media users and run powerful advertising campaigns for this business. manages the whole process for businesses. Everything is done via the website, such as setting up your advertisement. It is easy for anyone to use, even if they have no online skills or experience.

Early adopters to are reporting costs per clicks to their websites that are more than three times lower than they pay when using other online advertising options. But not only that the quality of the click through is that much better as it carries the influence that it was a post a friend had shared on their social media.

Wham Bam, Thank you Mam! YouAreMIA delivers an improved cost per click (CPC) and a more engaged customer due to the friend to friend influence. Now you can worry about the day to day running of your business rather than the advertising!

If you have a social media account then you can join for free and if you match the profile of an advertisers campaign, then you can share their post and get paid for doing so. 

Whether you are a business, brand or a social media user check out – Real People, Real Results.

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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