Social Media Marketing

How Businesses will win when they team up with their customers!

It has never been easier to find ways to connect with potential customers, but it has never been harder to get consumer engagement. How does that work, I hear you ask?

On one hand you have many platforms you can advertise on from sponsored social ads, banner ads, Google Ads, YouTube video adverts, TV commercial, billboards to print advertising. But customers have become wiser and have learned to ignore these messages in many ways out of necessity – as they are bombarded with buy this, buy that messages all day!

It makes much more sense to collaborate and work with potential customers and grow together.

It is simple and everyone wins. It is built on one founding principle and that is when users go on to their social media they do so to engage with their friends. People look to see what their friends have posted and now businesses can ask relevant social media users to share a campaign post for them.

Simple and yet very effective

When a social media user shares a post – say for a local restaurant or fitness centre – their friends will be curious and engage with the post. They will be more likely to click any web link and find out more. The post has effectively been endorsed by the social user who shared it – and that is powerful.

Now all a business needs to do is match with the right social media users and social media users be offered only relevant posts to their interests to share. This is all sorted out via an easy to use website

So if you want to attract more customers, start by working and collaborating with them.

Dan Cheeseman

Dan has worked within FMCG, Media and Advertising in the UK and Thailand for over 20 years and is the founder of

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